(Ha look at me with my ‘of the Week’ title there, cute. If I actually come through with a write-up of a newly found band every week I’ll be so surprised with my diligence I’ll poop myself)
It’s interesting that at a given period of time in the realm of music, certain countries seem to produce artists all killing it in one specific genre. Think of Canada and it’s current trend of distorted, electronic sounds courtesy of Grimes and Purity Ring or France’s endless stream of dance-pop producers and DJ’s currently triumphed by Yuksek.
The UK’s sound export seems to be slightly more difficult to pin down with it at times alternating between the indie jams highlighted by Two Door Cinema Club and Foals and the (faux) folk of Mumford and Sons and to a degree Laura Marling. One mainstay in the music springing from the ‘Isles of Wonder’ however is the strong-female-led anthemic pop where Florence and Marina are king (queen).
It’s this latter category that new-comer Louise Rose Allen, a 21-year old Londoner who releases music under the moniker ‘Foxes’ would be initially bundled into, but her unique voice and sound indicate a slightly different approach to what some would say is a bloated genre.
Hovering somewhere under the all out belting of Florence and above the often cutesy styling of Ellie Goulding, Foxes voice is completely at home on top of the more electronic-inspired sounds such as found in single ‘White Coats’. Sure the slow build and aural, echoey backing vocals aren’t anything new but the heavier presence of drums, synth and refusing to push the chorus into ‘epic’ realms by burying it under theatrical production and overt belting separates Foxes from other bellowy female voiced pop.
This is Foxes, not Foxes and the Diamond Machine.
With only an EP out last month Foxes is still finding her feet but if she continues to stay on her current path utilising electronic percussion and heavier synths whilst not bursting vocal chords she may very well breathe some much-needed new life into a usually predictable genre.